However, the penalty in brand value may be even higher for the Korean car brands, according to market researcher Interbrand Corp.
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Mileage is thus a big consideration for a large number of new car buyers. Therefore, when you advertise that you are an industry leader in the field with four of your models rated at 40 mpg on the highway, you had better be sure you are right or it will cost you dearly.
The Environmental Protection Agency found discrepancies between its own test results and the mileage posted on the cars’ window stickers at Hyundai and Kia dealerships.
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Some of them eventually enter production while others remain just something for the tuning scene crowd to salivate over. Hyundai’s Veloster RE:MIX belongs to the former category, as it is much more down-to-Earth compared to some of the other versions launched at the show.
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Chief among them is the next generation of turbocharged petrol engines, which according to the company will offer high performance along with low fuel consumption and CO2 emissions.
Hyundai is already offering its T-GDI (Turbo Gasoline Direct Injection) technology in 1.6- and 2.0-liter engines and is now expanding its application to “small, yet strong” units, keeping in line with the downsizing trend that has spread across the industry.
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Both models made their first public appearance at this week's 2012 Sao Paulo International Motor Show in Brazil.
The crossover model, which will go on sale early next year, is part of Hyundai’s exclusive family of cars designed for and manufactured in Brazil at its newly opened plant in Piracicaba. All models will be badged under the name "HB" that stands for "Hyundai Brazil".
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While it may not look like it from the single teaser rendering, this Elantra GT packs a might punch under its hood as Bisimoto made a whole of upgrades to the stock model's 1.8-liter four-cylinder powerplant.
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The Veloster Alpine is not as racy as Hyundai's own 400Hp Veloster "Velocity" project, with ARK Performance stating that the car was designed to appeal to mountain sports enthusiasts - though, we won't blame you if you don't see this from the teaser image...
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The very SEMA-like project car is based on the production model and has been modified from top to bottom in conjunction with local aftermarket company Concord Customs.
On the outside, the body is finished in matt grey paint with orange accents to be found on the new side-skirts, rear diffuser, front spoiler and the Tenso R V1 18-inch wheels that are shod in 215/40/18 tires.
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The latest accident in question involved a brand new Hyundai Sonata YF taxicab that was said to have been only two weeks old.
Video footage sourced from a Mercedes-Benz car that was following the Sonata from behind, shows the taxi slowly moving ahead in traffic when all of a sudden, it accelerated and violently smashed into the car in front.
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After the ARK Performance- and the Cosworth-prepped Genesis Coupes, the Korean car manufacturer today announced details on a third concept that will debut in SEMA, this one based on the smaller Veloster hatch.
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The Premium trim incorporates all the equipment contained previously within the optional Convenience and Individual packages (both of which have now been discarded) as standard along with several additional features on top of that for what Hyundai describes as a "relatively nominal increase in overall price".
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Unless, that is, we're talking about the racing version that made its world premiere at the Paris Motor Show last week and with which, the South Korean automaker will mark its return to the FIA World Rally Championship.
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